Monday, 12 March 2012 10:01 AM
To coincide with English Tourism Week the UK and Europe’s biggest visitor attraction operator, Merlin Entertainments has linked with national tourist board, VisitEngland, to launch their first ever joint marketing campaign.
The £600,000 campaign begins today, 12th March and will run on air for three weeks and encourages consumers to visit the website, which details a number of offers on attractions.
The campaign will highlight a 25 per cent discount on the Standard Merlin Annual Pass, which is a promotion developed especially for the campaign. The Merlin Annual Pass gives 12 months access to all Merlin’s 25 iconic English attractions which include the London Eye, SEA LIFE centres, Warwick Castle, Madame Tussauds, Thorpe Park, Dungeons, LEGOLAND Discovery Centre, and the Blackpool Tower. The pass will also give customers discounts in the four hotels Merlin has across three of their Resort Theme Parks - Alton Towers, Chessington World of Adventures and, from next week, LEGOLAND Windsor.
The promotion supports the wider Holidays at Home are GREAT campaign launched earlier this week, which aims to inspire UK residents to take advantage of 2012’s incredible events like the Queen’s Diamond Jubilee, the Torch Relay, the Cultural Festival, and book a holiday at home during this momentous year.
Lady Cobham, VisitEngland’s Chairman said: “We are particularly excited by this partnership with Merlin, one of our most exciting and dynamic leisure organisations offering world-class attractions throughout the UK. Now is the time to holiday at home - there is no comparison anywhere else in the world with what is happening here in the UK this year.”
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