Three million Brits to holiday at home this summer

Tuesday, 6 March 2012 11:42 AM

Thanks to the Diamond Jubilee and London 2012 Olympic and Paralympic Games, three million Brits are planning to holiday on home soil this year, according to recent research by ebookers.com.

Searches for UK breaks on the holiday booking website have increased by 11 per cent since last year, as more Brits plan to holiday at home this summer. The news comes after Hotwire.com revealed a whopping 24 per cent of Brits have never visited Wales, and 28 per cent haven't been to Scotland.

However, this year’s once-in-a-life-time summer events looks set to change the UK's mood about holidaying at home. According to ebookers' data, the top three destinations for 2012 are London, Manchester and Edinburgh.

Mario Bounas, Head of UK Marketing at ebookers.com, commented: “This summer is going to offer Brits a once in a lifetime opportunity to see two historic events on home soil. With a wealth of places to visit and things to do, it’s great to see that more people are looking to stay in the UK this summer to enjoy the celebrations.

“VisitEngland’s national campaign to encourage domestic tourism launches this week, so we will no doubt see the number of Brits searching for UK breaks increase further over the coming months."

Meanwhile, Hotwire.com are also recommending that Brits try out some UK travel this summer. The top three most popular attractions in the UK, as voted for by Brits on the travel website, are The Tower of London, the British Museum, and St Paul's Cathedral.

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